Decorative Lantern Assortments for Retail: A/B Testing That Works
1. The Challenge of Retail Lighting Assortments đĄ Retail buyers often face a difficult balance: choosing enough lantern styles to capture customer interest without overwhelming inventory or shelf space. In the decorative lighting category, trends shift quickly â color finishes, LED tones, and seasonal themes can all impact sales velocity. Thatâs where A/B testing comes…


















