Decorative Lantern Assortments for Retail: A/B Testing That Works
1. The Challenge of Retail Lighting Assortments 💡 Retail buyers often face a difficult balance: choosing enough lantern styles to capture customer interest without overwhelming inventory or shelf space. In the decorative lighting category, trends shift quickly — color finishes, LED tones, and seasonal themes can all impact sales velocity. That’s where A/B testing comes…











